IESE Business School · Barcelona
IESE's student-led community for people who would rather build with AI than just talk about it. No coding experience required.
Build.
Test.
Ship.
This week in AI
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Top AI stories by Hacker News points. Updated on load.
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Top posts from r/artificial, r/MachineLearning, r/LocalLLaMA, and r/singularity.
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A hand-picked set of high-signal, no-hype sources: newsletters, Substacks, podcasts, YouTube channels, and people worth following on X.
Learning
Start where you are: barely used AI, use it daily, or already build. The steps you've passed fold away; each remaining step ends with a clear capability.
Role playbooks
AI literacy is universal; application is role-specific. Each playbook covers six weekly jobs, the value AI can add, success measures, and usually a real deployment to study.
Industry Fellowship
From September to mid-December, pick an industry, talk to the people implementing AI, and build against what you find. No technical background needed: five chats, three use cases, one MVP, then publish.
Event pipeline
Every workshop ends with something made, not watched. Our first applied-AI hackathon is planned for early December; partners and challenges are in progress. Members hear new sessions first.
Workshop 01
A tour beyond casual ChatGPT use.
Use Cowork for files, tasks, and connectors; apply ChatGPT to daily work; then preview Codex and Claude Code for building beyond chat.
Workshop 02
Prompting is a communication skill. So is making decks that don't look machine-made.
Use a repeatable prompt structure—role, context, task, constraints—and apply the same rigor to presentation visuals.
Workshop 03
Start with a real process, not a tool looking for a use.
Map steps, inputs, and owners; decide where AI assists, automates, or acts as an agent; then write an executable brief.
Workshop 04
Build and publish a presentable personal page. No design background needed.
Structure a landing page, use layout, type, color, spacing, and motion well, and use AI without defaulting to a generic template.
Workshop 05
For non-technical people done feeling lost around repos, backends, and APIs.
Learn to read a GitHub repository, explore open source, and understand servers, backends, and APIs in plain language.
Workshop 06
Design agents for production work, with human approval at each stage.
Break a creative task into agent-ready stages, place approval gates, and study video-generation and creative-brief pipelines.
Workshop 07
Connect the AI that forgets between chats with the notes you do.
Enable Claude Memory, set up a local Obsidian vault, connect it through Filesystem—no coding—and capture notes AI can read and write.
Flagship event
Solve a strategic AI challenge in a day. Pitch it to decision-makers.
Teams of three to five tackle a real AI challenge with expert mentoring, then pitch to a jury. Awards and networking close the day.
Coming up
More sessions land through the year.
On the radar: evals and testing, retrieval and RAG, AI for finance and operations, and talks from industry builders.
Class of 2028 applications are open. Builders, strategists, and AI-curious students belong here.