IESE Business School · Barcelona
IESE's student-led community for people who would rather build with AI than just talk about it. No coding experience required.
Build.
Test.
Ship.
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Learning
Start where you are: barely used AI, use it daily, or already build. The steps you've passed fold away; each remaining step ends with a clear capability.
Role playbooks
AI literacy is universal; application is role-specific. Each playbook covers six weekly jobs, the value AI can add, success measures, and usually a real deployment to study.
Industry Fellowship
From September to mid-December, pick an industry, talk to the people implementing AI, and build against what you find. No technical background needed: five chats, three use cases, one MVP, then publish.
Events · Two ways to learn
Six main workshops to build something useful, and six one-hour Thursday sessions to get the fundamentals right. The full programme now has a page of its own.
Questions we get
The IESE AI Club is a student-led club at IESE Business School in Barcelona. We help MBA and master's students use AI in real work: prompting, context, workflows, automation and agents. We run weekly workshops, a December AI hackathon, an AI Fellowship alongside professionals who already use AI at work, and we publish a free learning path and role playbooks on this site.
No. Most members arrive with no coding experience, and the material assumes none. You need curiosity and a real piece of work to point AI at. Members with no computer science background have shipped working tools; several are on the projects page.
Membership is for IESE students. Sign up through the IESE club portal and you are in for the year: workshops, the hackathon and member events. Everything published on this website is free for anyone, with no login and no membership needed.
The Fellowship is one term spent inside a real AI problem: you talk to professionals who use AI in their day job, find a use case worth the effort, and build a working prototype. Fellows walk into interviews with proof rather than opinions. Most start as beginners. Details are on the Fellowship page.
Four things, in order: the base (what these models are, how to prompt them, what to check, what you may paste), workflows and automation for work you repeat, agents and the harness around them, and role-specific practice. The learning path covers the first three; the role playbooks cover product management, sales, marketing, consulting, operations, venture capital, founding and AI product management.
Yes. The learning path, the ecosystem map and every role playbook are public and free, for anyone, with no account. Club membership, workshops and the Fellowship are for IESE students.
Class of 2028 applications are open. Builders, strategists, and AI-curious students belong here.